How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and consultant.
Always be Ready to Engage
You will find a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential client to a sale.
Outside of a sales perspective, story-telling in your group of friends may create a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came in the brief conversation whilst driving the train on my way to my then day job. I bumped into one of my college-mates there. We were not really close. I advised him that I had been in SEO and shared its value and what it did for my blog. He explained that he'd talk me.
Turns out that he did. I must close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you would like to get paid a month. While it could be true that what you know is well worth every penny to everything you are charging, absolutely free consultations construct trust. More often than not, it has helped me get the entire company.
Clients appreciate the little things. They also feel more secure once you provide them more info about what they're getting in to and what they want to learn about other elements of internet marketing. You can leverage on giving them what they desire to understand rather than telling them vague generalities about the industry.
I have a client today that signed up because of their principal product's SEO and signed up with another search engine optimization firm because of their new product's SEO. They wanted to see who is the greater SEO services supplier. While I'm easily 60 percent more costly in my yearly retainer than the other search engine optimization business, I gave away free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake up me frequently times (I sleep and wake up late while he's an early bird). However, it was all worthwhile.
The whole business is currently given to us and we're just waiting for the purchase of another (much cheaper) SEO company to perish. I don't know if they are doing a great job or not. What I do understand is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by most firms. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' and also a free market ensures that the price range is mad.
There are businesses offering SEO for as low as $300 per month. And yes, they claim that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in a month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton is able to charge that much because they're all because of quality and exclusivity. I want to be a business like this. That's 1 reason why people give client exclusivity to their niche/industry. And we also charge premium for it.
Businesses can butt-heads on lowering prices. It may be the weapon of choice for most SEO firms. Additionally, it is a vicious, downward spiral. The clients win and the search engine optimization industry loses.
My weapon of choice is raising the quality of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
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How to Start an SEO Company with NO Technical Skills.
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